Field notes
Writing on ecommerce analytics and reporting.
Short, specific pieces from inside real analytics work. No AI filler, no vendor marketing, no fabricated statistics.
Why Your Ecommerce Revenue Is Growing but Your Profit Isn’t
Growth on the revenue line does not always reach the bottom line. Here is where the margin gets lost, and the three numbers to measure instead.
Shopify vs Amazon: Why Your Sales Reports Don’t Match
Your Shopify number and your Amazon number disagree every month, and both platforms are right. Here is why, and how to reconcile them.
How to Know Whether Your Ecommerce Advertising Is Actually Profitable
Reported ROAS tells you how your ads are performing in the platform’s best light. True ROAS tells you whether the business is paying for them.
Six Ecommerce KPIs Every Business Owner Should Understand
There are hundreds of ecommerce KPIs you could track. These six are the ones that drive the decisions that matter most.
How Poor Inventory Visibility Hurts Ecommerce Cash Flow
Inventory problems become cash flow problems before anyone calls them one. Here is how to see them in time to do something.
Why Ecommerce Businesses Need More Than Automated Dashboards
Auto generated dashboards are now one click away. They are still frequently wrong. Here is why a human review step is the piece most teams are missing.
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